Point yourself to the latest music
WINFO™ technology was first launched as part of an imaginative marketing campaign by telecoms operator Elisa at the end of 2006. Screens were installed at tram stops in Helsinki to introduce passers-by to the company’s new Elisa Jukeboksi online music store. The campaign kick-started the new service selling music downloads for people’s mobile phones and computers, and attracted a lot of attention as a groundbreaking new form of interactive outdoor advertising.
WINFO™ displays were also installed during the Eurovision Song Contest, held in Helsinki in May 2007, at the Eurovision press centre and around the city – to provide visitors with multilingual information on the contest itself, restaurants, places of interest, Finnish design, and other subjects.